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Persuasive Presentations

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Change traditional one-way presentations into lively, interactive persuasive sessions. By using the techniques modeled in this 2-day workshop, group presentations will have a more positive outcome. More effective, persuasive presentations create more activity and opinions favorable to the organization.

The entire session is interactive and a true “hands on” course – classroom demonstrations, practice and feedback. Each technique is presented and modeled by our consultant, followed by participant practice and immediate supportive feedback.

The primary principles and techniques include:

  • Techniques for getting an audience involved immediately by creating an interactive environment at the beginning of the presentation
  • Utilizing the “persuasive pendulum” and the “talk organizer” to prepare and deliver presentations
  • Getting audiences involved through the use of questions, attention-getting techniques and interactive notes
  • Techniques for handling disruptions, objections and resistance
  • Proper design and utilization of audiovisual aids to enhance the presentation rather than being the presentation
  • How to use the “audience trial performance” to get people to persuade themselves



Participants will gain practical skills to:

  • Determine and develop properly structured presentation objectives
  • Plan a logical sequence of topics for greatest audience impact and for achieving objectives most efficiently
  • Use simple, effective involvement techniques to keep interest high and turn dull presentations into lively ones
  • Utilize the audience to increase the presenter’s persuasive impact
  • Use questions to spark interest, keep attention, force interaction and to assure they got what you wanted them to, etc.
  • Handle resistance and gain commitment from the group
  • Use visual aids to focus and highlight rather than carry the full weight of the presentations



There is no prerequisite for this course.


You will receive a course binder containing copies of presentation slides.


Day One

  • Fear of making a presentation – The most common fear and how to overcome it
  • Pitfalls of traditional presentations
  • Getting started – The rule of the “First 2 minutes”
  • “The persuasive pendulum” – 3 stages of persuasive presentations
  • The design and use of questions to get attention, interest and involvement
  • Interactive audience notes – their design and use


Day Two

  • Practice presentations by each participant and feedback
  • How to handle group and individual objections and resistance
  • Audiovisual aids to effective presentations
  • “Audience trial performance” – The key to getting people to persuade themselves
  • The “talk organizer” – How to organize your talk from beginning to end, a step by step approach


course info

Course ID: PM-0103
Course Level: Beginner
Duration: 2 days

upcoming sessions

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PMI Talent TriangleThe following table provides the breakdown of the professional development units (PDUs) for this course aligned with the PMI Talent TriangleTM.

  Tech. Ldrshp. Strat. & Bus.
PMP 2 12 0
PgMP 2 12 0
PfMP 2 12 0
PMI-ACP 2 12 0
PMI-SP 0 12 0
PMI-RMP 0 12 0
PMI-PBA 2 12 0

The three columns in the table are Technical Project Management, Leadership, and Strategic & Business Management.

Other Credits

Other professional (re)certification credits are available, including:

  • Certified Business Analyst Professionals (CBAPs) earn 14CDUs (Category 2B)
  • Certified Software Quality Engineers (CSQEs) earn 2 RU
  • CIPS Information Systems Professionals (ISPs) earn 14 Learning Credits
  • CIPS Information Technology Certified Professional (ITCPs) earn 14 Learning Credits